A new guide to using audiences on Google Search in AdWords

By using Customer Match and remarketing lists for search ads (RLSA) in AdWords, you can connect with valuable, returning customers. It’s a powerful way to link intent with context as people search on Google.

We’ve published a new guide that covers everything you should consider as you connect a user’s search with what you already know about them. It covers topics such as:

• Powering search campaigns with audience insights
• Maximizing engagement when applying your lists
• Taking full advantage of other AdWords tools that work well with audiences

Learn how to supercharge your search campaigns using what you already know about your users.

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Posted by Matt Lawson, Director, Performance Ads Marketing