Three ways to control your AdWords costs

As an AdWords advertiser, you're in complete control of your advertising costs. Today, we'd like to highlight some tools and strategies that you can use to make sure that you're spending effectively.

For example, you can focus your budget on what gets you the best results by raising the CPC bid for your most successful keywords and lowering it for less successful terms. What's more, there are simple, free tools in your account with the information you need to make these decisions.

The video below will walk you through three simple ways to make your budget work better for you.

(click to view video)

Did you find this video useful? Let us know. For more information on controlling your AdWords costs, visit the AdWords Help Center.

Posted by Emily Williams, Inside AdWords crew