Press Play on TrueView Video Ads for Performance - Google Best Practices

Video consumption has gone from primetime to ‘all-the-time.’ From teens to adults, people spend as much time watching online video as they do watching TV. ¹

There have never been more opportunities for brands to connect with consumers through the power of video and YouTube. We’ve published a new guide, Press Play on TrueView Video Ads, to help you understand how to optimize TrueView ads to support your performance goals. It touches on topics such as:

• Understanding TrueView ads and how to measure success 
• Capturing attention with compelling TrueView ads 
• Reaching highly-qualified audiences with YouTube 
• Tracking and optimizing video ads 

Check out these TrueView video ads best practices to drive more leads or conversions for your business.

Want to stay on top of even more Best Practices? Sign up to receive our monthly newsletter.  

Posted by Matt Lawson, Director, Performance Ads Marketing

---

Source: Millward Brown Study, Video Creative in a Digital World, 2015.