Updated Versions of the Keyword and Placement Tools - Now in Beta

Feeding off the momentum of improvements we've made over the past year in AdWords, we recently released beta versions of the updated Keyword and Placement Tools.

We've maintained the core functionality of these tools, but have added some new features that we hope will make them more useful for you. If you use English as your AdWords interface language you may have noticed that you already have access to these tools, and availability to all English advertisers as well as other languages will be rolling out over the next few weeks.

The updated Keyword Tool (beta)

This new version of the Keyword Tool combines the functionality of the Keyword Tool and the Search-based Keyword Tool. This means you'll get keyword ideas based on keywords you enter, your website content, and user searches - all in one place. Also new is the ability to search by any combination of a keyword, website/URL, or category - instead of having to perform each of these searches separately. Additionally, you'll be able to see all match types for a keyword at the same time to help you compare statistics for each match type. When you've got your final keyword list together, you can download a selected keyword, all keyword results in the table, or all keywords (for certain queries).

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The updated Placement Tool (beta)

As with the updated Keyword Tool, you can now search for placements by any combination of keyword, website/URL, or category. For example, you can search for placements that are only on youtube.com that are also video placements and that are also in the automotive category. Under Advanced Options, you can also further filter placements by Country or Language, Impressions Per Day, Included Ad Sizes (those sizes offered by the content publisher for their offered placements), and demographic options.

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The updated Keyword Tool is available via a link in the current Keyword Tool and the updated Placement Tool is available via a link on the Tools page.

If you see these links in your account, we encourage you to test out the new versions of these tools.

Posted by Dan Friedman, Inside AdWords crew