Google Ad Planner has a new look

On June 24, Google Ad Planner turned one year old, and what a busy year it's been. Marketers and media planners worldwide now manage tens of thousands of media plans with Google Ad Planner. Additionally, with publishers directly contributing their own site data and sharing their Google Analytics traffic numbers, we continue to provide you the most accurate data measurements for your media planning. We've also steadily released a variety of new features over the year based on your feedback, including pre-defined audiences, more site filters, and additional demographic data.

To celebrate these milestones, we've given Google Ad Planner a facelift. Starting today, you can find sites and manage your media plans even faster with the redesigned Google Ad Planner interface.

Screenshots of old vs. new Ad Planner interface

We've kept all the best features from before, but the new interface streamlines your research and media planning by making features easier to find and use. Simply enter the URL to jump directly to a site's profile page and see Ad Planner's rich profile data for the site. We've also improved your campaign management by allowing you to easily merge and copy media plans.

We hope you'll take advantage of the new Google Ad Planner interface. Visit www.google.com/adplanner to check out our new look and to find out more information about Google Ad Planner.

Posted by Amanda Kelly, Inside AdWords crew