A new guide to testing and experimentation in AdWords

Digital marketing is always evolving. It’s crucial to evolve your approach as well. This ongoing process of optimization should be built upon a solid framework of testing and experimentation.

By using all of the tools available to you, including campaign drafts and experiments in AdWords, you can test and understand whether any proposed changes to your account will help you reach your business goals.

We’ve published a new guide that helps you understand whether any proposed changes to your account will help you improve performance. It covers topics such as:

• Testing changes to your AdWords account
• Creating experiments that produce clear results
• Analyzing results to choose experiment winners

As you experiment with your own account, use this guide to take full advantage of AdWords campaign drafts and experiments.

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Posted by Matt Lawson, Director, Performance Ads Marketing