(Cross-posted from the Gmail Blog)
I switched to Gmail the first month it came out, mere seconds after receiving an invitation from a friend and two years before joining Google. Since then, I’ve invited hundreds of people, most of whom have happily made the switch to Gmail and never looked back.
But I have one friend, Andy, who’s the straggler in the group. A couple months ago, I sent out an email about a barbecue I was having. On the “To:” line, there were 15 Gmail addresses and then Andy. He stuck out like a sore thumb. Shortly thereafter, Andy was complaining to us about how much spam he got. That was the last straw.
My friends and I sat Andy down and talked him through how to import his contacts. We answered his questions, guilt-tripped him a little, and a few painless minutes later we were done. Andy had Gmail.
We all have a story like this. On the Gmail team, we affectionately refer to them as “email interventions.” We hear about them all the time: the cousin who finally switched from an embarassing address like hottie6elliot1977 to a more professional elliot.d.smith@gmail.com, a co-worker who helped his dentist switch after he heard her grumble about having to pay for IMAP access, etc.
It’s for these folks we created emailintervention.com, a site that makes it easier than ever to help your friends and family make the switch.
Staging an intervention is simple:
Your loved ones are counting on you. Even if they don't know it yet.
I switched to Gmail the first month it came out, mere seconds after receiving an invitation from a friend and two years before joining Google. Since then, I’ve invited hundreds of people, most of whom have happily made the switch to Gmail and never looked back.
But I have one friend, Andy, who’s the straggler in the group. A couple months ago, I sent out an email about a barbecue I was having. On the “To:” line, there were 15 Gmail addresses and then Andy. He stuck out like a sore thumb. Shortly thereafter, Andy was complaining to us about how much spam he got. That was the last straw.
My friends and I sat Andy down and talked him through how to import his contacts. We answered his questions, guilt-tripped him a little, and a few painless minutes later we were done. Andy had Gmail.
We all have a story like this. On the Gmail team, we affectionately refer to them as “email interventions.” We hear about them all the time: the cousin who finally switched from an embarassing address like hottie6elliot1977 to a more professional elliot.d.smith@gmail.com, a co-worker who helped his dentist switch after he heard her grumble about having to pay for IMAP access, etc.
It’s for these folks we created emailintervention.com, a site that makes it easier than ever to help your friends and family make the switch.
Staging an intervention is simple:
- Visit emailintervention.com
- Sign in and automatically identify who from your contacts has yet to make the switch, or just enter a friend’s email address manually
- Choose from one of three intervention message templates (“straightforward”, “concerned” or “ embarrassed”), and add your own intervention video if you’d like
- Send a customized email and follow up as needed
Your loved ones are counting on you. Even if they don't know it yet.
Save your friends from outdated email—help them switch to Gmail
Reviewed by MCH
on
July 27, 2011
Rating:
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