Omnivision Announces 3MP 1.4um BSI Pixel Sensor

PR Newswire: Omnivision introduces the OV3660, the company's first 3MP sensor based on BSI pixel architecture: "We continue to see a strong market shift in the feature phone and entry-level smart phone segments from 2- to 3-megapixel resolutions consistent with increasing consumer demand for quality and functionality," said Charles Chong, product marketing manager for OmniVision. "Implementing OmniBSI technology at the 3-megapixel resolution allows... to facilitate easy migration from existing 2-megapixel camera designs from a manufacturing standpoint."

The OV3660's form factor permits direct insertion into an industry-standard 6.5 x 6.5 mm module, enabling a quick and easy upgrade from current 2-megapixel camera designs. The sensor is now sampling and is expected to enter mass production in Q3 2011.