Aptina to Expand China Market Presence

Digitimes: Aptina is gearing up to tap China's white-box handset market with new VGA sensors, according to Digitimes' sources. The company has introduced the VGA CIS A390, which has relatively lower efficiency compared to its A380 or A360 but a more competitive price (the products under these names can not be found on the company's web site). Aptina recently made sample shipments to customers in China, Digitimes' sources indicated.

Aptina used to only take orders for high-end handset products provided by first-tier vendors, but now it decided to go to the lower tiers. On the Chinese market it will compete primarily with Omnivision and SETi.