Help customers find their way with new Google Maps gadget

As an AdWords advertiser, it's important for you that potential customers find you on the Internet. If your business has one or more physical locations, it's just as important that customers can find where you are.

To help your customers find your business locations, you can now add customized directions to your website from Google Maps. With the Google Maps directions gadget, you no longer need to write out and update multiple sets of directions from the North, South, East or West. After all, customers are looking only for directions from their specific location, and they may not know which direction they're coming from.

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We wanted to make the process of implementing the gadget on your web site easy for you. You can pre-fill the "To" field with one or multiple addresses, a generic zip code or even a set of latitude-longitude coordinates. Customers only need to enter where they're coming from and are able to print their directions with a single click. And if they would prefer not to drive, the gadget also provides walking and public transit directions.

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Take a look at how Legoland California, Emeril Lagasse, and Harvard University are using the gadget. Then test and create your own directions gadget here. The Google Maps gadget is available in 23 languages.

If you're interested in learning more, head over to the Google Lat Long blog for a more detailed walkthrough of the gadget's features.

Posted by Austin Rachlin, Inside AdWords crew