Samsung Undercuts Omnivision's Price

Digitimes sources indicated that Samsung quotes Taiwan notebook makers for its 1.3MP image sensor US$0.50 cheaper than that offered by OmniVision. The notebook segment is used to be dominated by OmniVision, but some notebook vendors have started to consider introducing Samsung solutions, the sources said. ASP for a 1.3MP CMOS image sensor is about US$2 currently, they noted.

Samsung Taiwan says that CMOS image sensors are one of the five major focuses of its system LSI division and the segment has a strategic importance to the company's semiconductor business.