Google Knol

We didn't know but it turns out that knowledge has two units, "knol" and "edge". Edge.org has been registered by John Brockman's foundation for quite some time but

Knol.google.com (click!),

Google's competitor to Wikipedia and/or an alternative arena for formal encyclopedic blog articles (with reviewers, collaborators, and AdSense payments to authors), was just launched. A Google account is required for you to contribute.

(Yes, the Google guys have screwed the W.)

Share what you know Write a Knol (click!)

More information: Google blog Blogger buzz Google news