Latest content ID tool for YouTube

Posted by David King, YouTube Product Manager

A few months ago, we announced the initial development of a highly complicated technology platform -- content identification tools for YouTube. Today, we are pleased to launch, in beta form, YouTube Video Identification.

Video Identification is the next step in a long list of content policies and tools that we have provided copyright owners so that they can more easily identify their content and manage how it is made available on YouTube.

Video Identification joins the following policies and tools:

• Our strict repeat-infringer policy, which has been in place since our launch, terminates accounts of repeat infringers based on DMCA notices.
• We take a unique "hash" of every video removed for copyright infringement and block re-upload of that exact video file prospectively.
• We require a 10-minute limit on the length of content uploaded to the site.
• We provide content owners with an electronic notification and takedown tool, to help them more easily identify their material and notify us to take it down with the click of a mouse.
• We also publish copyright tips for users in plain English and clear, prominent messaging at the time of user upload.

Like many of these other policies and tools, Video Identification goes above and beyond our legal responsibilities. It will help copyright holders identify their works on YouTube, and choose what they want done with their videos: whether to block, promote, or even—if a copyright holder chooses to license their content to appear on the site—monetize their videos. In implementing this technology, we are committed to supporting new forms of original creativity, protecting fair use, and providing a seamless user experience—all while we help rights owners easily manage their content. Stay tuned … and for more information, check out our Video Identification page.